Nostra

Brand Refresh

Year

2025

Role

Brand Strategist

The primary objective was to strategically elevate the Nostra brand perception from that of a traditional IT services provider to Ireland’s leading premium infrastructure provider.

This transformation required moving away from tired IT imagery cliches and stock photography, aiming to resonate directly with C-suite executives at high-value enterprise targets.

Objective

Description:

We designed an advertising campaign to reach top business leaders when they had the time and headspace to notice: during their daily commute. We focused on two prime locations, placing brand ads at Dublin Airport and wrapping the Nostra vehicle fleet to capture attention along the busy N11 commuter route.

By combining sharp, modern visuals with direct messaging, we clearly demonstrated that Nostra is the trusted choice for secure, reliable, and forward-thinking IT management.

Description:

The creative direction was influenced by the complex, secure, and innovative nature of Nostra’s services.

We utilised abstract, high-contrast imagery featuring glowing blue data spheres, geometric lattice structures, and intricate circuit board patterns. This aesthetic, visible across the campaign’s digital and physical assets, signifies advanced technology, interconnectivity, and security, effectively targeting leadership with visuals that connote sophistication and reliability.

Description:

The campaign delivered a definitive uplift in brand metrics and high-value engagement:

Increased Brand Visibility: A measurable 25% uplift in unprompted brand recognition among surveyed C-suite executives in the Greater Dublin Area within six months of campaign launch.

Web Engagement Surge: A 40% increase in unique website visits to Nostra's high-value "Cloud Solutions" and "Cybersecurity" service pages, specifically driven by traffic from mobile devices located in target airport and corridor areas.

Qualified Lead Generation: A 15% increase in qualified lead inquiries via the website, with a direct correlation to the high-end imagery used across the campaign and a significant increase in leads from enterprise-level companies previously outside of Nostra’s primary portfolio.